Lead designer & strategist in HealthTech, shaping patient journeys and outcomes in heavily regulated, complex enterprise systems.

Improved digital self-service for high impact prior authorization
Clarified status and next steps in a complex medication access journey, making changes where it mattered most.
Cleared financial barriers with affordable access to GLP-1s
Introduced savings cards to reduce barriers for high-cost and out-of-reach therapies and care.
Introduced convenience with Over-the-Counter shopping
Delivered an MVP that created net-new line of revenue for the business, offering home delivery convenience for members.
Kind words shared from colleagues
"The depth she brings to getting to the core of a problem, and the passion she brings for solving for real user needs, are truly inspiring."
"The quality of her thinking is hard to miss. She'll make the work better. She'll make the thinking better. She'll make the team better."
"A true strategic product designer who speaks to value and prioritization as much as Product Leaders."
"Her energy and ideas have made a great difference, and it shows in all that she's contributed. She has the ability to walk into any problem with a fresh perspective and walk out with a solution that puts users first — that's a rare gift and talent."
"She facilitated alignment with partners across LoBs, creating momentum and helping drive speed-to-market with a group of stakeholders that has at times been a challenging group to corral."
"Ji Hae has an uncommon ability to define what's needed now while defining the path forward, ensuring teams leave discussions aligned and clear on next steps."