Delivering on Xfinity's brand values for smart home integrations

The problem

Consumer research showed that 60% of interested users prioritized smart home applications like lights, locks, and thermostats with front door security being the top use case. However, none of these features were supported under Xfinity’s Self Protection plan, leaving customers to figure out and manage integration and installation solutions for themselves.

As new third-party integrations and feature capabilities were becoming available, Self Protection was positioned to grow beyond just the camera features it was offering. And Xfinity's smart home security website experience needed to reflect those new business and go-to-market strategies so that new and existing customers could discover them in their shopping journey.

The solution

I expanded the Self Protection landing page to include new smart home features and value propositions, aligning messaging and visuals to tell a clearer story. I also designed a new Home Security Overview page and streamlined navigation to improve product discoverability and site consistency.

The impact

• On time and on budget delivery of intended brand-centered value propositions to meet the new Self Protection narrative and the business's go-to-market strategy
• Smarter and seamless integrations within the Xfinity ecosystem, cross-promoting other products and services for adoption
• Website consistency and a more connected experience for over 30 million broadband internet customers as a result of driving enhancements to the site architecture and smart home security story