Enabling business growth with smarter segmentation, on-the-go

Busy entrepreneurs wanted more relevant email marketing tools on the mobile app that fit the context of their busy day-to-day. That didn't mean driving more feature parity with the desktop application. Instead, my team and I looked to prioritize tools like segmentation, which was a desirable feature for business owners who were in the work field away from their physical office spaces.

MY ROLE
UI/UX Designer
Content writer
Researcher

TEAM
Product Manager,
iOS Developer,
Android Developer,
Engineer

TIMELINE
3 months

PLATFORM
iOS,
Android

The problem

Business owners managing day to day operations away from their desks needed lightweight tools they could rely on. Core features like segmentation were only available on the web application though, which forced them to pause their workflow or delay tasks until later in the day when they could get back to their stationary computers. These limitations disrupted their momentum and made it harder to act in the moment. This resulted in missed opportunities to connect with their audience when it mattered most.

The solution

I designed a lightweight mobile app feature that integrated existing segmentations from the desktop app that could be consistently managed across platforms. The goal was to design a familiar and seamless system that users could quickly tap into and use on-the-go for better target marketing to effectively grow their businesses. Segmentation features included pre-built options as well as ones created by users.

The impact

Giving busy entreneurs the right tools meant they could grow their business at the right time and in the right places, when it mattered to them. A content segmenting feature helped them foster customer loyalty through timely, personalized content.

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